If you ask the experts at the best social media agency in India, they would suggest that the old adage, “don’t judge a book by its cover,” is not necessarily true when it comes to YouTube thumbnails.
This is because thumbnails give enough information about what the video might contain. They act as a book cover and help users make a split-second decision about whether the video is worth watching or not.
Why Thumbnails Matter? Explained by the Best Social Media Agency in India
Thumbnails are the small, clickable snapshots that people see when they search for videos. And not paying attention to these snapshots means shooting in the dark. After all, 90% of top-performing YouTube videos create custom thumbnails. So, it goes without saying that YouTube thumbnails can make or break your online game.
Now, you may wonder…
How to Design a Custom YouTube Thumbnail?
Since your video is competing with thousands of other videos, you need to create a thumbnail that stands out. Unfortunately, this is often tricky for any form of digital media marketing services. To help you design your custom thumbnails, here’s a step-by-step guide created by our online marketing experts in India.
Step 1: Pick a YouTube Thumbnail Maker
There are a number of online YouTube thumbnail makers out there, both paid and free. You can start with FotoJet because it doesn’t require any sign-up before you create a thumbnail. Plus, it has a robust thumbnail maker that lets you customize and download your thumbnail completely for free. Canva, Crello, Snappa, and Fotor are some other thumbnail makers used by the best social media agency in India.
Step 2: Upload/Choose a Photo to Get Started
The thumbnail maker you choose will let you upload any picture from your computer as your video’s thumbnail. You can also use the existing pictures or templates to get started. Make sure the pic you use has a vivid visual. Also, it would be great if you could use a picture with a talking head. Why? Because viewers are naturally drawn to human faces. In fact, photos with faces are 38% more likely to receive likes. Below is a nice example for your reference for digital media marketing services.
Step 3: Include Different Elements
Once you have your thumbnail picture or template, it’s time for the real fun. Make your thumbnail stand out by adding text, clip art, or a background to the picture. Clarify your video’s subject matter by adding your video’s title to the thumbnail with the best social media agency in India. Furthermore, consider placing bright photos, graphics, or text on top of a dark background. Make sure the color contrast makes your thumbnail pop. Use the same rule for dark objects and bright backdrops.
Step 4: Download the Final Product
After polishing your YouTube thumbnail, save it. Export your thumbnail and don’t forget to title it. When you are naming it, include either the title of the video or maybe the primary keyword related to the video. Save the final file in the PNG or JPG format and its resolution should match YouTube’s recommended resolution, which is 1280 x 720 pixels.
Step 5: Upload the Custom Thumbnail
Now that the custom YouTube thumbnail is ready, it is time to add it to your video. You can upload it by clicking on the camera icon on the top right-hand side of the screen. YouTube will offer three auto-generated thumbnail options to choose from, but you can upload a custom thumbnail with our online marketing experts in India.
Lastly…
Consider your YouTube thumbnail in advance. Don’t wait until you’re done creating videos to begin thinking through your thumbnail. It would be great if you could plan your video’s title and thumbnail at the same time. This might allow you to capture photos that you can use for thumbnail imagery. Hope you are clear enough now. Have anything to discuss?
Contact the best social media agency in India.
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