What is your first thought when you hear the term “SEO”? Google? What about YouTube – the second-most popular website in the world? According to a leading marketing agency in India, YouTube SEO has some tricks and hacks that will help your video rank higher in the search results. All you need to do is PAY ATTENTION to this blog post!
That being said, do you have any idea how YouTube SEO works? What are the dos and don’ts? And most importantly, what does it take to leverage the great perks of YouTube SEO? Let’s find out the answers with the help of an experienced social media marketing agency in India!
YouTube SEO Matters When it comes to Search Engine Marketing Services
Whether you are planning to run a marketing campaign on your own or hire a marketing agency in India, it is important to understand the concept of YouTube SEO. In the simplest terms, YouTube SEO is the set of strategies for optimizing the user experience that aims to improve the positioning of a video on the YouTube search engine. It encompasses optimizing titles, descriptions, thumbnails, tags, etc.
You know, Google owns YouTube. So, it goes without saying that both of them adopt the same search intelligence and have the same purpose – offering the best search experience to users. When you search a term on YouTube, say digital media marketing services, the platform crawls across all the channels and videos to display the most relevant results. And these results are determined on the basis of factors like user search and browsing histories.
Let’s dig deeper into this blog post and uncover the secrets of YouTube SEO. Get ready to rank higher with the best marketing agency in India.
- Edit the File Name
You know, YouTube SEO begins even before uploading your video. This is done by including the primary keyword in the file name. Instead of having a name full of codes and numbers, such as VID_94800805.mp4, offer something comprehensible to YouTube. For instance, you can use a descriptive name with the targeted keyword, such as how-to-perform-youtube-seo.mp4. This will have a much better chance of being ranked higher with the right search engine marketing services.
- Place the Primary Keyword in the Title
While searching for YouTube videos, users pay earnest attention to the title. Therefore, write an SEO-friendly title with 60 characters or fewer. And don’t forget to put your primary keyword in it. Use tools like Google Keyword Planner or Ahrefs Keyword Explorer to nail down the best keywords and digital media marketing services. In addition to that, keep the title short and crispy. Because the longer the title, the worse the performance in the search engine.
- Put Secondary Keywords in the Description
Just like meta descriptions of blog posts and articles, YouTube uses descriptions to describe your video. However, most people either leave YouTube descriptions blank or write something ineffective. The fact is, descriptions are important since they tell YouTube about the video. So, write at least 1-2 paragraphs and put at least 2 to 4 secondary keywords in the description. For more insights on the same, consider hiring a creative marketing agency in India.
- Add Keywords in Tags
YouTube videos that include video tags or hashtags rank better. These tags are quite similar to keywords in many ways, as they allow the search engine to categorize videos. Though YouTube tags don’t play that significant role in SEO, they do help the video in getting unforeseen views with the right search engine marketing services. Thus, tag your main keyword first and then move to secondary keywords. Remember, tag stuffing is not a great idea as YouTube may penalize such activities.
- Create a Custom Thumbnail
Video thumbnails are a great way to show viewers a still snapshot of your video when they browse YouTube. These thumbnails act as your billboard, so don’t screw them up. Rather than picking a random image from YouTube options, create a custom thumbnail with a marketing agency in India. It may not be a direct ranking factor, but it will definitely appeal to viewers. You can use tools like Canva to create custom thumbnails.
- Suggest Other Videos
When you are watching a YouTube video, ever seen a small white, circular icon with an “i” in the corner? This is a “YouTube card” or preformatted notifications that promote other videos on your channel. It creates a clickable CTA that allows users to take action. You can also use “end screens” to convert viewers to subscribers. They display similar information as cards, but only when a video is over.
- Create a YouTube Playlist
Playlists can help you get more views as they allow users to view all the videos related to a specific topic in an arranged manner. As a result, you can get more search traffic, increase view time, and of course retention with the right marketing agency in India. So, use a combination of targeted keywords to rank high in YouTube search results. Also, make sure you include similar videos in your YouTube playlist.
- Add Subtitles and Closed Captions
By using subtitles and closed captions, you can reap the great benefits of search engine marketing services and rank your YouTube video high. While video subtitles communicate video dialogue for viewers who aren’t able to understand the video language, using closed captions helps those viewers who can’t hear the audio. Both types of subtitles and closed-caption files act as a transcript. This practice will also help your video target broad search engines.
- Reply to Comments
Just like Google, YouTube complements popular content. One of the many deciding factors is “comments” here. When your video gets high engagement through comments, it signifies that your video is popular. So, watch out for engaging comments and replies. Try to end your video with a question or some discussion to get more comments. This simple practice will keep your YouTube viewers engaged, which will ultimately benefit your ranking with the best social media agency in India.
- Keep Your Eyes on Your Analytics
Lastly, monitor your analytics because that’s the only real way to reach the top of the YouTube search engine. It’s the right way to figure out what’s working and what’s not for a marketing agency in India. Thankfully, YouTube has its own built-in analytics function to watch out for the total Watch Time, Impressions, CTR, Traffic, Unique Viewers, and Subscriber Growth.
Final Thoughts on YouTube SEO
That’s the list of YouTube SEO hacks. Hope you are able to optimize your YouTube content. Now that you’ve read the entire blog post, we have one last tip: Focus on the user experience. Make sure you aim for a great user experience that not only caters to users, but also to the algorithm of YouTube.
For any query, contact our marketing agency in India.