Basics of Successful Social Media Marketing

Social Media Marketing: 5 Main Pillars to Keep in Mind

Times are changing fast. With more than half of the world using social media (58.4%), there’s more to social media marketing than posting on LinkedIn, Instagram, and Twitter. To build a brand, you need to engage prospects and boost sales. And you know, it’s not an overnight thing; it takes time and work.

If you want to stand out from a plethora of competitors, you need to understand the basics of social media marketing. Let’s have a look at the five core pillars of social media marketing with the help of an experienced Social Media Marketing Consultant.

social network users worldwide

Number of social network users worldwide – Statista

  1. Strategy

Do you know that 1 out of 4 businesses delve into social media marketing without having a proper plan in place? If you want to succeed in driving sales and leads from social media, you need to have SMO services and a solid strategy in place.

In its most basic form, a sound social media strategy allows you to achieve your business goals by enabling you to:

  • Create and post valuable content
  • Drive customer engagement
  • Retain customers
  • Boost conversions
  1. Publishing

Once you have a clear strategy in mind, it’s time to prepare and publish your content. Pick the right social media platform to get closer to your target audience. One of the best ways to boost your marketing strategy is by creating a content calendar. For instance, create a content calendar for at least one month before publishing on social media.

This will give you enough time to prepare and make any necessary changes. Make sure it serves as an outline and allows you to choose which dates are appropriate for posting. Here, focus on the quality of your content and be consistent.

  1. Engagement

Launching your social media marketing campaign is just the beginning. After publishing your content, interact with your social media followers. Whenever they comment or message you, try to respond quickly with a professional response to establish your credibility. Make sure you:

  • Listen to your social media followers
  • Find influencers in your niche
  • Pick up on new trends
  • Give industry insights
  1. Advertising

When you are looking for an audience, it’s worth exploring social media advertising. Invest in the right social media ads to make the most out of your marketing campaign. This will help you raise awareness more effectively on social media. Also, you can reach the right audience and encourage them to follow your social media page.

The three main types of social media advertising to rely on are:

  • Organic advertising: Advertising that picks up views naturally, which means you don’t have to pay for it.
  • Paid advertising: The type of advertising and content that’s sponsored and costs money to post.
  • Earned advertising: Content that has been earned or given freely in the form of likes, shares, and comments.
  1. Analytics

Lastly, don’t skip tracking your marketing campaign. The success of any campaign depends on analytics for tracking data. Without this data, you won’t be able to understand user behaviors, refine your strategy, and analyze your competitors. Once you have the right analytics, you will know with certainty what works. That way, you can save time, money, and other valuable resources in the long term.

Summing Up

So, this is everything about social media marketing and its core pillars. Need some assistance to get started with social media marketing? Feel free to count on the best SMO Services in India.

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