LinkedIn is a US-based social networking site. It deals with employment-oriented subsidiary services. It works through websites and mobile apps. LinkedIn came into existence on December 28, 2002 and it was launched on May 5, 2003. It is headquartered at Sunnyvale California in the US. Its founders were Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Jean – Lucvaillant.
As of June 2019, LinkedIn had 660 million registered members in 150 countries. This reveals how influential LinkedIn is! It is extensively used for professional networking and creates recruitment by providing a platform for the employer to advertise vacancies and for the unemployed users to post their resume, simultaneously.
LinkedIn is working through 24 languages. It is not merely used for networking but also used for marketing. Most people use Facebook and Instagram to post an advertisement by using the campaign manager and to run ads. In mail campaigns, you can post your ads. The ads are based on the pay-per-click format, which implies you are charged only when someone clicks on your ad. This is where some mistakes are often made, one has to target very effectively. Most often, people cannot discover their right skill or potential and fail to get the desired results.
LinkedIn surely helps to create your inspiring professional image when you create your LinkedIn profile. It is a great experience to share your thoughts ideas, essays, articles, and citing your own opinion on this platform. Again, you can publish your scholarly leadership articles there. But many times, the research is not apprehended in the right direction and it proves to be irrelevant. This is the most common mistake that everyone makes with LinkedIn. Once they post their article, they never give the needed feedback. They never respond to the comments and interact with the users who drop their views about the same research. LinkedIn offers great help to users to shine as leaders in their concerned fields. Such types of common mistakes should be avoided.
LinkedIn offers the best services to its users. It constantly updates its algorithm. The user is provided a precise content for his feedback. This feed passes through many filters before appearing in your profile. A few of these rating filters target spam, bad-quality data, and permit the content.
It is very important to deal intelligently with the content of LinkedIn. It depends on you whether you give your feedback to the content in the form of like or share. You can also discard it and hide it from others. Any mistake can be very determinant. Your actions are very decisive for others also. But LinkedIn does a great job in comparing the negative response offered by you with others and takes the appropriate action to display it in other feeds. LinkedIn has more than 15000 employees. In addition to its computer filters, some of them are engaged to check the content. They also take the action to make it appear in different feeds. In this way, the content is boosted by making it appear in multiple feeds.
LinkedIn’s services can best be utilized if there is no error in the portfolio of the user. He should introduce himself as the right person for a particular task. There must be a good title and summary, which emphasizes your field, your experiences, your academic qualification, and talent. You cannot afford any negligence. You have to access the site daily, respond and listen to the people related to your field. Give your comments in their posts. Never miss joining relevant groups. You are successful if you manage to create more connectively.
It depends on your positive profile that you can easily be found by the good companies and employers. LinkedIn helps job seekers by providing ‘let recruiters know you are open’ kind of tab and another tab of job recommendations. All you need is to check them regularly so that you can get the real benefit of it.
LinkedIn also acts as a search engine. It helps employers to a great extent. It helps them find a suitable talented candidate and the companies which can best serve their purpose. What is required is that keywords and phrases used by employers should match with those entered by the employers. Any mistake from any side can be of less advantage. It should be added here that there is no scope of any sentimental or personal updates. This is the most common mistake made quite often. LinkedIn is a professional network.
The credibility of the message is often destroyed if they are assumed to be spammed or merely an attempt to advertise your company or any of your private brand. There will be no response and the viewers will run away immediately from you. The messages should be very powerful while making connections and discussing comments. You cannot afford annoying people for the sake of more business opportunities.
In brief, there is a need to use LinkedIn accurately. It is a great social network that needs some rules and etiquettes. There is two billion millennial around the globe out of which 87 million are found on LinkedIn. It has such a powerful user base. This is a great opportunity for a B2B marketer to use LinkedIn and connect with them directly. The importance of LinkedIn can be best realized from the fact that in June 2016 Microsoft took over LinkedIn by paying $26.2 billion. Since then LinkedIn is leading social networking. LinkedIn CEO Jeff Weiner has explained that LinkedIn will become home to all working professionals and the central hub for posting each job by 70 million companies prevailing worldwide. It is possible only if the users avoid making mistakes.
The profiles in LinkedIn which have photos, receive 21x more views, and for messages, the figure is about 36x. People like to attach their photos with their profile because it receives many more views and reviews than other generic pictures. It should not be mistaken that the profile picture is a very casual one. You simply need to fix your picture to a professional one. This is the right track that must be followed. People want to interact with a human and not an actor. It is also a common mistake to connect with so many people and make irrelevant connections. There is no need to send a request to everyone. There is no need to maintain professional boundaries. So, these are the most common mistakes that usually found on the platform of LinkedIn.