Local SEO appeared in 2006 and can be termed as the optimization of your online properties so that you can be found in localized searches. By using the resources and strategies presented in this guide, you can be sure that your business will be found when your target customers search on search engines like Google. When we talk about local SEO, we are talking about all types of localized searches. How does local SEO work?
For Google, there are two types of localized searches:
Requests without geographic precision, which are logically attached to your geographic position. This is particularly the case for all requests such as “Indian restaurant”. For the search engine, whether you are on a computer or mobile browser, it is where you’re located that allows you to relocate the results. If we take the previous example, it seems logical to offer the addresses of Indian restaurants located near the internet user, and not nationwide. Therefore, the results displayed by Google differ depending on where you’re located at the moment.
Queries incorporating geographic precision such as “Indian restaurant Rennes”. In this case, the proposed results are made up of contacts from companies located in the specified area or city. This time, the results are identical because they are not related to the geographic position of the applicant but to that specified in the research.
Note: Also, Google can differentiate a general query type “video games” from another local such as “video games Paris”.
Many companies have sought to position themselves so that their websites are in the top search engine results.
One of the alternatives to help companies locate is SEO (Search Engine Optimization), which consists of optimizing the pages of a website to achieve good organic positioning in search engines (Google, Yahoo! Bing, etc.).
Read More: Why Doesn’t My Site Appear On Google?
However, in some cases, there is a need for local SEO, as geolocation will be essential for the company’s survival. This usually happens with companies that depend on physical establishments, such as restaurants, stores, dental offices, and pet stores.
1. But what is local SEO?
Local SEO also aims to optimize search engines but takes into account geolocation (Google Maps, for example) and other resources, such as social networks, so that the user can find a solution close to the location he is at.
Have you ever thought about having your business located by a person who searched in your city?
You will be able to attract more audiences, generate new sales, and have a more relevant online presence.
With that in mind, the purpose of this article is to help businesses that depend on geolocation to survive. If your company is one of them, here’s how to optimize your site to have a good local SEO and take advantage of it.
Thinking about the local listing, consider performing the actions below:
- Create a contact page with an address and phone. If you have more than one establishment, include everyone.
- Add a map with your location.
- Add testimonials, as they convey social relevance and more credibility.
- If you are interested in positioning for a specific city, include the name of the city in the title and description of the page.
2. Produce local content:
Building authority is critical to any business.
Create a blog and develop local content that helps people. Do not talk about your product or service, but about subjects that are relevant to your persona, that meet your pains and needs.
- Use your domain to benefit from SEO. For example www.yoursite.com.br/blog.
- Include in your blog posts the name of your city and neighbors, in addition to commonly used terms.
- Include local news and events, bringing useful information to your audience.
- Interview or invite local experts to write on your blog.
Tip: Be original and produce relevant and new content. Do not copy publications in full from other sites, as this may compromise your SEO due to duplicate content.
Do you want to know more about local content production? Let us know and we can dedicate another blog to the same!
3. Create Google My Business:
Google My Business is a free and essential tool in a local SEO strategy.
4. Take on your profiles online:
The website is not the only alternative for those who want to have a local positioning. Be present in the main social networks and evaluation platforms.
5. Get reviews:
Everyone read a company’s review before buying a product or hiring a service over the internet.
It is common for people to read the reviews and analyze the ratings, being a decisive factor in their purchases.
If your rating on any website is less than 4 stars (it usually ranges from 1 to 5 stars), it is worth paying attention. Bad ratings drive consumers away. And the lack of ratings may not convey credibility to your brand.
6. Partner with local blogs:
It is likely that there are several relevant blogs in your region and that have some relationship with your business. Receiving links from these blogs can help boost your local SEO.
Look for partnerships and use this traffic channel to increase the volume of visits to your website.
How to drive more traffic to your local website so you can get more customers? It’s simple – publish more content. If you are running a local business and want to beat your competitors to drive more sales from search engines. Here are some content tips that will surely help you boost your local SEO traffic.
A). Frequently Asked Questions (FAQs):
These pages are useful not only because you can answer visitor’s questions directly, but you might also appear in Google answers snippet results, which are also used for voice search.
B). How-to Pages:
Helping people out, solving their problems is an excellent strategy to build content and encourage customers to get in touch with you.
C). Covering Local Events:
Regardless of where your business is located, there are undoubtedly some local events going on near you. Make most of them by simply visiting or write a page about it.
D). Expose Myths /Misunderstanding in your industry:
If you want to demystify some preconceived ideas of false truth, everyone is going to believe. You can produce a detailed page, include rich keywords related to industry myths, and use the link back to your main page.
E). Client Success Stories:
The client’s success stories are compelling because anyone visiting your site can relate to them. It makes it easier to turn simple visitors to customers.
F). Step by Step Content:
Manage expectations and show the potential prospectus through step by step guide about services you are providing.
G). Why us?:
Build a page and explain why visitors should choose you as a business.
H). Pros and Cons:
There is no such thing as a perfect business or profession. So why don’t you write the pros and cons of doing what you are doing in a full link article filled with rich keywords?
For you, who have a business that depends on direct sales in your establishment, local SEO is essential to reach new local users, making your company more competitive.