Advertising on Google Ads is undoubtedly one of the most important digital marketing strategies. After all, it allows small, medium and large companies to advertise their products/services and expand the reach of their brands. However, before starting to invest, it is essential to understand how to create a good ad on Google Ads to further enhance the results. So, read on and see how this is possible!
What is Google Ads?
Initially, it is worth mentioning to first-timers that Google Ads is the largest and best known advertising tool. The platform helps companies achieve goals such as attracting the right leads, increasing sales, promoting the brand, maintaining customer relationships, and many others through a search network, display network, apps or platforms like YouTube and Gmail, for example.
How to create an effective ad on Google Ads?
1 Analyze the competition
As with traditional marketing, identifying and analyzing direct and indirect competitors is essential to creating a good ad on Google Ads. For that, the tip is to check what the competitors are doing, which ones appear in the online advertising of search engines when entering the keywords of interest and how the ad text works.
Also, keep track of the ad extensions adopted by your competition (links, featured phrases, phones, etc.). With this feature, you can display additional business information in the ad and thereby increase engagement with your audience.
2 Define appropriate keywords
Defining appropriate keywords is another crucial factor in creating a good ad on Google Ads. To help in the task of choosing the best options, you can use Google AdWords Keyword Planner, also known as Keyword Planner, which, in addition to giving suggestions, informs the search volume, the average cost and the competition of each word.
3 Use and abuse copywriting
More than creating an ad, you need to ensure that it is attractive enough to catch the attention of the ideal audience. Therefore, the tip is to use and abuse copywriting in the development of campaigns.
First of all, try to identify the reasons why people buy. Next, think about your emotional needs every time you write your ads. Finally, remember that the text must be short and extremely objective for everyone to read and understand easily.
Also Read: Silly Mistakes Companies Make On Google Ads
4 Establish strategies
Establishing strategies is vital to any marketing action. In this sense, it is necessary to have a holistic view and always reflect on issues such as the business objective, the profile of the target audience, the performance indicators!
5 Refine your campaign
Even following all these recommendations, it is worth saying that to create a good ad on Google Ads, you need to monitor performance indicators.
To complement the analysis, follow the assessment made by Google when creating a campaign. The tool itself reports the quality score, a score from 1 to 10, which determines whether your ad, keywords and landing page are relevant to users. Use it in your favor.