Instagram Reels is one of the most used features by online users. According to Tech Crunch, it accounts for nearly 20% of the time people spend on Instagram. Here, we will explain how social media agencies in India leverage Instagram Reels for businesses.
But what makes Instagram the best content creation channel?
With nearly 1.21 billion monthly active users, Instagram seems a valuable source of marketing and engagement. And Reels have gained popularity because of customers’ affiliation with short-form videos.
Given this massive demand, businesses have started using Instagram Reels to boost their reach. Do you want to utilize this feature to improve your marketing efforts? Then understand the best practices top social media companies in India use. Also, they will help your Reel content stand out from the crowd. Before these tips, you should have a clear idea about Reels.
- What are Reels?
Reels refer to short videos that loop. It means the video will play until the user scrolls away. The duration of Instagram Reels is 15, 30, or 60 seconds. The best social media agency in India will help you choose the most suitable option based on your needs and goals. Since they are short, your Instagram Reels should be entertaining and eye-catchy.
How do social media companies in India use Instagram Reels for marketing?
Every day, millions of Reels are posted on Instagram. It is not easy to grab the attention of your potential audience in this cut-throat competition. Therefore, our social media experts have proven tips to increase your followers using Instagram Reels. If your Reels content is compelling enough, you can turn short videos into the most effective form of social media marketing. It is time to discover the practices used by the best social media marketing companies in India.
Before you implement these tips, it is advisable to watch some of the high-performing Instagram reels. With this, you can understand the type of content users prefer the most.
- Use the appropriate audio
While adding audio to Instagram Reels is a single-click task, it plays a vital role in making your Reel successful. You cannot pick any song or music note for your Reel. Abrupt music can distract your audience, and they will immediately jump to the next option.
Therefore, a reliable social media agency in India helps you choose a song that fits the message and tone of your Reel content. Before you finalize the music, keep in mind the duration of your Reel.
- Leverage “glow-up” Reel
There is no point in paying a big sum to your social media agency in India if your customers do not know about your business. Fortunately, Instagram Reels can help you tell your values, beliefs, and history in a creative way. Online users love stories, so give them the same.
The best way to tell your story through Instagram Reel is by using a “glow-up” Reel. It is a popular strategy that brands or businesses use to show their journey from struggles to success. You can use this strategy in any way, such as showcasing your brand identity, representing your team expansion, etc. With this, you can ensure better engagement with your customers.
- Get creative
Creativity is critical to ensure the success of your short-form videos like Instagram Reel. Top social media companies in India experiment with Reels content to make it more entertaining and engaging. Creativity does not have hard and fast rules to follow. But it involves testing and creating.
A thumb rule is always to use different presentation styles and choose the one that is most suitable for your Reel content. Entrepreneurs and marketers can watch Reels from other brands to see what works the best.
- Keep up with trends
Social media platforms, especially Instagram is all about trends. Every day the network has new trends. If your priority is to improve your customer engagement, this is something your social media agency in India should not neglect.
Missing out on trendy Reels means you lose a great opportunity with your customers. So, create Reels on popular topics on Instagram and encourage your customers to remix. It will ensure seamless conversations, and you will understand them better.
- Avoid repetitive content
Instagram users want variety. If you use this social media platform, you should know that people get bored of a trend after a while. So, customer engagement is possible if you offer regular Reel content. Also, it should be fresh and suits customers’ needs and interests.
A non-professional may not be able to varied posts every day. Thus, it is advisable to hire a social media agency in India that offers content writing services. As a result, you can post engaging and catchy Reels. Repetitive and boring content may put off your customers.
One way to ensure effective Instagram Reels is by breaking from routine product promos and ads. Instead, create behind-the-scene Reels. It may include “a day at your business.” Besides improving engagements, you can but strong relationships with customers.
Instagram is best known for influencer marketing. The platform has countless individuals and group influencers. But it is effective if you collaborate with experienced, skilled, and famous creators. They can understand your goals and needs and create content that boosts your brand significantly.
Collaborating with influencers offers numerous benefits like more engagement, awareness, and authenticity. If you struggle to find the right influencer, your social media agency in India can assist you.
The bottom line
These are some excellent tips to increase your followers using Instagram Reels. You might have heard that digital marketing does not bring overnight success. Reels can prove it wrong owing to their viral nature. But your Reel content should target the right audience while meeting their needs and preferences. So, hire a social media agency in India with relevant experience and skills.
If you are searching for one of the top social media companies in India, contact DigiDuck. We have a team of social media experts delivering a range of services.