Over the years, brands have recognized the potential to engage with customers and build brand awareness. As a result, there is a surge in demand for the best social media agency in the US.
But since its inception, social media marketing for brands has been evolving. Almost every day, there are new updates, techniques, and algorithms. Whether you have just started or have an established brand, you should stay up-to-date with social media marketing.
If we have to describe social media marketing for brands in one word, it should be video.
Today, videos are everything to social media. Compared to other forms of content, videos perform better for several reasons. Below, we will learn why the best social media marketing companies in the US prefer using videos for their social media channels.
- Videos are more visually engaging than text or images, which can capture and hold the viewers’ attention.
- Videos have the ability to evoke emotions in viewers. It leads to stronger connections and engagement with the brand.
- Videos are highly shareable. It results in better exposure and reach for the brand.
- Social media algorithms favor video content. It means videos are more likely to appear in users’ feeds and receive higher engagement.
At the eTail West conference, social media management company Dash Hudson reported that campaigns featuring video content experienced a 66% increase in engagement (likes, comments, shares) and over 600% more impressions.
However, to ensure effective use, you cannot choose any video. It should be short and entertaining.
Do you know the entertainment value of videos is measurable? According to a study by Dash Hudson and NielsenIQ, beauty companies quantity and rank the entertainment value of their marketing videos, using a scale of 1-10. And videos scoring below 5 showed an average increase of 17%, which is impressive. However, videos with scores above 5 had a growth of 51% in their effectiveness.
Why is brands’ social media marketing evolving?
The changes in brands’ social media marketing are because of several factors. However, they root from transforming technology, shifting consumer behavior and preferences, and updating algorithms and features. Whether you are a reliable business or the best social agency in the US, understanding the market is crucial. Let us learn what causes this change.
Significantly shortened attention
Online users receive a constant stream of information from various sources. As a result, attention spans have shortened, and people tend to lose focus quickly. Social media platforms offer short-form videos to cater to this trend. These are entertaining and easily consumable.
For example, TikTok and Instagram are driven by such videos. It is no wonder they have a massive daily customer base. The platform’s algorithm shows users videos that match their interests and preferences and keep them engaged. It encourages TikTok users to spend more time on the platform daily than users of any other social media platform. The phenomenon underscores the importance of creating attention-grabbing content that is easily digestible and tailored.
Videos are inexpensive
Social media platforms gained popularity because they offer a cost-effective way to reach potential customers. However, as more companies started hiring the best social media companies in India for advertising, the competition for users’ attention increased. It has skyrocketed advertising costs in no time. Thus, it makes it more challenging and expensive for businesses (small-sized) to reach their target audiences effectively.
Fortunately, using video content that is entertaining and engaging can help you draw more audience within the budget. For example, short, visually appealing videos can quickly convey a message and leave a lasting impression on viewers. The best thing is you do not have to spend a fortune on social media advertising.
Social media as a source of entertainment
Millennials and Gen Z are two generations that have grown up in the digital age and are familiar with social media. Platforms such as Facebook, Instagram, Twitter, and TikTok are integral to their daily lives.
In the past, the purpose of social media was to connect with friends and acquaintances, share personal updates, and keep in touch with loved ones. However, there has been a shift recently in how younger generations use social media. It has become a source of entertainment.
We can see many Millennials and Gen Z consumers now use social media to discover new content, follow their favorite influencers, and engage with the communities. And videos are the best way to engage and entertain online users.
The bottom line
Social media marketing is a fascinating field because it is constantly evolving. There is always something new on the horizon. Although the future is uncertain, we can observe patterns of behavior that have emerged in the past. Thus, it is clear that videos are here to stay as a part of brands’ social media marketing. If you want to stay up-to-date with trends, hire the best social media agency in the US.
If you are searching for one of the best social media marketing companies in the US, contact Digiduck. We have been delivering top-notch marketing services for years.
What are the benefits of social media marketing?
Social media marketing can offer numerous benefits to brands. These include increased brand awareness, improved customer engagement and loyalty, higher website traffic and sales, and better audience targeting and segmentation.
What are the challenges associated with social media marketing?
Regardless of the benefits, there are challenges associated with social media marketing. Some common ones are the difficulty of measuring ROI, the risk of negative brand exposure and reputation damage, the need to adapt to changing platforms and user behaviors, and the increasing complexity of managing campaigns across multiple social media channels.