Over the past few years, businesses have been under constant pressure to meet customers’ needs. First, the pandemic and now, inflation is a significant challenge that affects the supply chain. Therefore, social media marketing agencies in India look for efficient solutions to promote businesses even in difficult times.
We are facing inflation. But if things remain the same, we might get into a recession in 2023. As a result, supply chains will shrink. And it will be a big hit for firms. Social media is the true companion during the economic downfall. It allows you to advertise your products and services without costing an arm and leg.
However, social media platforms have faced several ups and downs this year. So, before you search for one of the top social media companies in India, it is good to look at predictions for 2023. It will help you make an informed decision. Below, we will cover platform growth, the latest product releases, and the type of content users consume.
Trends every social media marketing agency should follow in 2023
Social media is an affordable and effective way to remain relevant. But if you want to make the most of it, your social media marketing agency in India should practice the latest trends. Let us dive into upcoming fads.
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Influencer marketing
Influencer marketing is one of the lucrative ways for business promotions. It is a powerful approach that involves a partnership between brands and influencers.
What are influencers? These are individuals with a significant number of followers and brands. Influencer marketing is getting bigger, with a market value of $16.4 billion in 2022.
From Facebook to Instagram, TikTok, and Snapchat, influencers have taken over every social media site. Brands of all sizes are using influencer marketing to grab customers’ attention across the globe. Most people are likely to purchase viral items they see on social media. Also, there is a craze among the younger generation to follow their favorite influencers. The use of content creators for brand promotion is not going anywhere. If you want to leverage influencer marketing, hire the best social media marketing company in India.
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Omni-channel strategy
Today, businesses want to be everyone. The reason is they want to take advantage of every opportunity to get more customers. Thus, a multi-channel marketing strategy will prevail.
Online users always search for brands on popular social media platforms. Their social profiles give audiences a clear picture of their customer’s reviews. Also, social presence authenticates them. You might lose a potential customer if you are not present on a specific site. Thus, having an omnichannel presence offers a seamless and tailored experience. Moreover, with this strategy, your social media marketing agency can help capture customers from their respective networks.
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Meta
Meta, the parent company of Facebook and Instagram, aims for something big. It has recently started focusing on technologies like the metaverse, which helps build a gap between the real and virtual worlds.
So, what is it social media marketing agencies in India should know? Meta is working on customer engagement, automation, and shopping experiences. These will enable businesses to attract more customers. It has launched the Advantage+ Shopping Campaign product, which will encourage enterprises to invest in this.
There have been a lot of backlashes on Meta’s latest feed algorithm. But the future seems bright because businesses will pay attention to customer engagement. After all, it is the best way to drive a seamless experience. As a result, we will see a high dependency on applications like WhatsApp and Messenger. They use these apps for Click-to-Message ads, a direct method to interact with customers.
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Tik-Tok
Tik-Tok, a short-form video platform, still on top since its inception. The number of users is continuously increasing because of its engaging content. The same trend will dominate in 2023. While many social media platforms have tried to outshine TikTok, the result is not in their favor.
In the coming years, TikTok will further monetize the platform. Thus, it offers great opportunities for social media marketing companies to connect with more creators to market brands. Besides this, TikTok is working to deliver a Live Shopping experience to potential customers. What could be better for users to shop for products without having to leave the app?
The bottom line
Do you want your business to survive even during inflation? Then social media marketing is your best bet. This marketing technique is effective without adding to your budget. However, always practice the latest trends inspired by the current demands and needs. And you will make a big difference and stand out from the crowd.
If you are looking for a reliable social media marketing agency in India, contact DigiDuck. We house a team of expert marketers with years of experience and knowledge.
FAQs
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What are the different types of social media marketing?
You can use social media marketing in various ways. These are social networking, social news, bookmarking, media sharing, online forum sites, and microblogging.
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What is the primary purpose of social media marketing?
Social media marketing is marketing that uses popular platforms like Facebook, Instagram, LinkedIn, Pinterest, etc. It helps businesses meet needs like driving online traffic, brand promotion, and improving sales.
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