Facebook marketing tutorial for Best practices to grow your Facebook fanbase engagement

Facebook Marketing Tutorial: Tips to Increase Fanbase Engagement

Do you know a Facebook user spends about an hour on the platform daily? That’s a lot of time to draw the attention of potential audiences and ensure engagement. But to do so, your ad posts should stand out from millions of others. Our Facebook marketing tutorial will list excellent tips to build an engaged fanbase. Before this, you should know why your business needs Facebook marketing.

Why does your business need Facebook marketing?

The act of promoting your brand on Facebook is known as Facebook marketing. You can use it to increase customer awareness of your brand, acquire quality leads, gain an online following, and close more sales.

Remember, investing in Facebook marketing is not optional. But a necessity. After all, it boasts over 2.29 billion users. If you miss targeting them, your competitors will not. As a result, they will take away your potential fanbase.

Today, you can learn different Facebook marketing tactics by enrolling in a Facebook marketing course. There are plenty available online. Meanwhile, let us dig into practices to grow your fanbase.

A complete Facebook marketing tutorial to create an engaged fanbase

With years of experience in successful Facebook marketing, our experts have compiled a few tips to grow your fanbase engagement. You can increase your business Page engagement by investing in paid ads. But instead of this, our Facebook marketing tutorial covers practices to attract interested people for free.

  • Go the extra mile to engage with customers

If you want to take your customer engagement a step ahead, it is crucial to put in the extra effort. Therefore, our Facebook marketing tutorial emphasizes that customer engagement is not limited to the News Feed.

Encourage your fans to engage with you on your page. As a result, make your page an enjoyable place to visit. That calls on you to take the initiative and interact with them.

For example, you may ask questions, post pictures, and share stories regularly. Moreover, to make your page stand out, personalize it. There are numerous layout options to create a stylish Facebook page.

Note:* Always drop hints in your Facebook posts to encourage customer engagement.

  • Personalize your link previews

You need to keep link previews game up to ensure more clicks. For example, you can never go wrong with custom link previews. These will aid in acquiring trust from your potential audience.

People will not click on your links if they are boring, clickbait-style, or melodramatic.

How can you create more personalized and clickable link previews? To begin with, spend time writing more insightful entries with a personal touch. Our Facebook marketing tutorial will explain all steps in detail below.

○ Create a headline, not the whole story – Facebook can recognize clickbait-style headlines automatically. So, avoid being a deliberate tease. Provide enough information in the headline so that your readers can anticipate the story.

○ Create a link description with a contextualized headline – Keep your headline crisp because you have a limited word count. You can use a social media scheduling tool like Edgar to edit your link description.

○ Use a captivating featured image – Images play a significant role in improving the shareability of your link. Therefore, it is advisable to select a striking feature picture.

○ Incorporate a status update – When judging the authenticity of your link preview, Facebook considers numerous factors. And the status is one of them. After all, it is an ideal spot to introduce or respond to the information you want to share.

You can learn social media ad campaign creation online. It will also cover how to write catchy link previews.

Note:* Make sure your link previews work well on mobile and desktop.

  • Automating your Facebook posting

Another essential tip our Facebook marketing tutorial will cover is using automation for posting. It will save you time significantly. You can use tools like Edgar to automate the scheduling of status updates. Larger businesses employ the “trick” of automating publishing so that whenever someone visits their Page, they are met with fresh content.

However, you still need to post and interact with customers on your Facebook Page. With automation, you can avoid checking your Page constantly. Additionally, it ensures you post different content.

The crux

By following these tips, you can build a more engaging fanbase on Facebook. The best thing is you do not have to compromise your budget, as they are free. But the key to ensuring engagement is to make your Facebook page more fun, unique, and personalized. Follow a Facebook marketing tutorial by an industry expert and learn in and out of this advertising technique.

We hope this post is helpful to you. If you want to read more valuable content, follow Digiduck’s blog.


  • What is the distinction between a Facebook page and a personal account?

The short answer is that a Facebook Profile is what users create for their personal needs. On the other hand, a Facebook Page is created when a business or other organization requires a Facebook presence.

  • What are the advantages of having a Facebook page?

Every day, Facebook allows you to contact your community and remind them of your presence. Your post appears in the News Feeds of your “Likers,” and they have the option to interact with you. Every day, you invite your target audience into your business.