Facebook was introduced as an online platform for friends to connect and share globally. Later, it grew into a platform to advertise businesses. After all, people across the globe are on this platform. Thus, it makes an accessible tool for organizations to target audiences under one roof.
Ever since its inception, Facebook has remained the top social media site. According to Statista, the platform owns over 2.93 billion monthly users. Given this number, savvy businesses use Facebook to market their products and services to millions. If you want to use Facebook for marketing, hire a reliable social media marketing agency. Also, you can follow the Facebook marketing tutorial we are about to discuss here. Below, we will explain the best practices for using Facebook for marketing your business.
Whether you own a small business or a big corporation, Facebook marketing is an ideal option for all. Depending on your goals and budget, you can customize the marketing costs. It helps you build brand identity, engage with customers, and reach the right target audience.
Without further ado, here is the Facebook marketing tutorial that can help you make the best use of Facebook to market your business:
Effective ways to use Facebook to meet your marketing needs
Leverage the Facebook business page
Are you a beginner and do not have a budget to invest in marketing? A Facebook page is an excellent tool to start. It allows you to promote your business for free.
When it comes to the Facebook page, you can use it to improve your online presence and build your identity. You can consider products and service listings, share links and images, or post on your customizable business page.
You can enroll yourself in a reliable Facebook marketing course to learn how to use your Facebook business page effectively. Facebook is a platform where you can exhibit your brand’s human side and build connections with your audience. Whether you want to share funny, informative, or emotional content on your page, Facebook accepts all.
However, the type of content you share depends on what your target audience wants.
Advertise with Facebook Ads
Like Google has “Google ads,” Facebook allows enterprises to run advertisements using “Facebook ads.” When you log in to the Facebook site, you can see these ads in the side columns.
Facebook ads are classic ads that are specifically called Marketplace Ads. But what do these ads look like? They will have various elements like a headline, an image, an ad copy, and a click-through link. You can meet goals like driving more likes or website clicks by including Facebook ads in your social media marketing strategy. Before you look for a Facebook marketing tutorial to get your Facebook ads done right, here are features you need to know.
- It offers demographic targeting of Facebook users based on age, education, location, and interests.
- It helps you set your ad budget.
- Ad testing is an excellent feature that enables you to run multiple ad versions simultaneously. Therefore, you can compare ad designs and choose the most suitable one.
- You can access ad performance measurement tools, which are built-in.
- Facebook ads can help you to promote your business in a particular location.
Hosts online contests
The Facebook contest is a fun and effective marketing technique to keep your audience engaged. Are you looking for brand awareness and more traffic? Then, it is time to consider hosting Facebook contests. You can get your hands on several Facebook marketing tutorials that teach how to host contests on Facebook. But here is something you should know.
When it comes to Facebook contests, you should not conduct them using Facebook. Why? These competitions involve asking for likes, comments, and tags for entering the contest. And it might not leave a good impression on your potential customers. For this reason, you should rely on a third-party app and direct the participants to the app.
Additionally, you can choose from numerous paid and free tools to make the process easier. For example, Shortstack has plenty of unpaid contest templates. But for this, your Facebook page should have less than 2,000 likes.
Sponsored Stories are another popular Facebook ad tactic. It uses a “word of mouth” marketing approach. Sponsored Stories showcase the interactions of users with their friends, such as a “like.”
So, how does it work?
When a user sees some of his/her friends have liked a particular page. And this will immediately come to their attention. They may visit the page and leave a like. Therefore, the primary purpose of Sponsored ads is to encourage users’ friends to take appropriate actions. Before investing in this type of Facebook ad, look at the Facebook marketing tutorial by experts. It will give a better idea of how Sponsored ads work.
The bottom line
These are the most common yet effective ways to use Facebook for marketing. With billions of monthly users, it makes a great platform for targeting the right customers. The best thing about Facebook advertising is you can customize it based on your budget and goals.
If you found this Facebook marketing tutorial useful, follow our blog. At DigiDuck, our social media marketing experts share regular tips and tutorials.
What is Facebook marketing?
Facebook marketing is one of the most popular digital marketing techniques. In this, marketers use both organic and paid ad campaigns to reach out to target audiences. It is easy to run these ads on Facebook via different in-built tools.
What are the advantages of using Facebook marketing?
Undoubtedly, Facebook offers an extensive user base to businesses for promoting their ad campaigns. Besides this, there are numerous benefits, like:
- Direct traffic to the site
- A range of ad formats
- Low advertising costs
- Valuable insights