Facebook Marketing tutorial

Facebook Marketing Tutorial: 4 Strategies That Work Without Paid Ads

Social media has become an inseparable aspect of our existence. In fact, no one can imagine a life without it. With billions of people using social media platforms like Facebook, it has become a powerful tool for businesses to reach out to their target audience. While paid advertising on Facebook can be effective, only some have the required budget. That is where organic Facebook marketing comes in. In this Facebook marketing tutorial, we will explore strategies that work.

By the end, you will know how to leverage Facebook’s organic reach to promote your business and increase your online presence. So, whether you are a well-established business owner or a social media manager, these tips and tricks will be valuable to boost your Facebook marketing effort.

Best Practices to Improve your Facebook Marketing Organically

Organic Facebook marketing refers to promoting your business on Facebook without spending money on ads. It involves creating content that engages your audience, building relationships with your followers, and utilizing Facebook’s algorithm to your advantage. Thus, you can reach a wider audience and drive more traffic without incurring additional costs. If you want to learn the differences between paid and organic, enroll in Facebook courses for beginners.

The following strategies can help you improve your brand’s online visibility, reach a wider audience, and engage with your target customers. The best thing is you do not have to invest in advertising.

1. Create shareable content

The key to improving organic Facebook marketing results is to create share-worthy content. As per Meta’s Widely Viewed Content Report (WVCR), one of the biggest sources of Facebook feed content is reshares from friends after original posts from them. It contributes to almost 20% of users’ feeds.

That said, creating share-worthy content can be a challenge for many organizations. Simply prompting your audience to share your posts is not enough. Facebook considers such calls to action as engagement bait. As a result, they ensure low-quality interactions that don’t add much value for users.

Therefore, say no to engagement bait if you do not want to be in such situations. Instead, identify the type of content that genuinely resonates with your audience and motivates them to share. If you have no idea where to begin your research, the Meta Business Suite offers a valuable starting point. For example, you can use the Content Insights panel to sort published content by shares, ensuring that you focus on relevant Facebook posts.

2. Participate in the discussion in Facebook groups

When devising a Facebook marketing plan, most organizations assume that creating excellent content for the page should be the primary focus. Indeed, page content is essential. But it may not always be the most effective way to engage with the target audience.

You will learn in this Facebook marketing tutorial how to achieve desired results. Research conducted by Meta’s WVCR shows that Facebook group posts constitute almost 17% of feed content. Interestingly, group posts rank second after posts and shares from friends. It means they perform better than page posts.

Now, you may want to integrate groups into your organization’s Facebook marketing strategy. First, it is crucial to identify relevant groups that your page can join, as some groups only permit individual members to participate. To get started, switch to your business page on Facebook, and locate a suitable group. After this, click the ‘Join Group’ button to become a member.

3. Use the unconnected distribution algorithm

Approximately two-thirds of the content on Facebook feeds comprises posts created or shared by close connections such as groups and friends. In addition, Facebook’s unconnected distribution system accounts for a significant percentage (over 15%) of the feed.

Based on the Q2 2022 WVCR, the presence of unconnected distribution content in the feed has increased. Hence, it offers a more valuable opportunity for businesses to expand their reach.

For instance, by investing in the unconnected distribution system, you can engage with users who have not yet followed your business page. Usually, this content appears as suggested posts in the feed. Users can view and follow the page directly from the post or save it for later by opening the menu.

If you want to use the unconnected distribution algorithm for your Facebook marketing, create original content. In short, it should show the unique perspective of your business. Also, the Facebook algorithm likes content that ensures thoughtful conversations.

4. Go easy with external links

If you examine the top-performing content on your Facebook page, the list will never have link shares at the top. What does this suggest? It means that Facebook prioritizes other types of content over link shares. But it consists of text, images, or videos without links.

So, it is understandable that you should reduce the number of external links you use for the page. Remember, the link posts in the feed come from friends or pages the user follows. Even if your brand shares link posts, they are likely to reach only a fraction of your audience. Plus, they will not receive much (if any) unconnected distribution.

We cannot deny some link posts may be necessary for your business. However, it is wise to limit the number of external links you post.

The Bottom Line

Facebook has started giving more preference to suggested content in the feed and media, such as videos and reels, than ever. As a result, there is a decline in organic Facebook marketing performance for some marketers. If you are one of those experiencing a setback, utilize the tips mentioned in this Facebook marketing tutorial. Thus, you may regain lost momentum, engage with your target audience, and make significant strides toward your objectives.

We hope this post could help you make your Facebook organic marketing profitable. To know more trends and updates in the field, follow Digiduck.

Summary: If your organic Facebook marketing fails to drive desired results, update your strategies. To know more, read here.


  • What is Facebook marketing?

Facebook marketing is a technique to use the Facebook platform to promote products, services, or businesses to potential customers. You may create engaging content, build a community, and use Facebook’s advertising features to reach a targeted audience.

  • What are the benefits of investing in Facebook marketing?

Facebook marketing is still in trend for good reasons. It can help businesses build brand awareness, engage with customers, drive website traffic, and increase sales. The best thing is it is a cost-effective way to reach a targeted audience, as businesses can use Facebook’s ad targeting features to show their ads to users who are most likely to be interested in their products or services.