Facebook Ads in 2022: An Essential Facebook Marketing Tutorial

There are several resources out there, telling how to optimize your Facebook ads with the help of a Facebook marketing tutorial. While they can help in some aspects, businesses often start optimizing their ad campaigns based on the wrong metrics. That being said, let’s get started with learning how to master Facebook ads in 2022.

How to Run Facebook Ads in 2022 – A Facebook Marketing Tutorial

With 1.79 billion daily users, Facebook is the most popular social media platform out there. The platform gives businesses and marketers plenty of opportunities to create ads that will drive impressions, clicks, leads, and more. Here’s how to run Facebook ads for your business.

• Determine the Objective

If you are planning to launch your Facebook ad campaign, you need to choose an objective. Although you can skim over this section with quick answers, the objective you choose is much more important than you would realize. This is because it tells Facebook about your campaign’s ultimate goal, which helps the algorithm display your ads to a more relevant audience.

Auto-optimizing your Facebook ads are not fully effective and will probably end up costing you more in terms of cost-per-click (CPC). So, make sure you choose the right objective and Facebook marketing tutorial for your ad campaign by matching them with your general advertising goals. Check this blog post on boosting Facebook video impressions.

• Focus on Audience Targeting

Depending on the objective discussed above, choose your target audience – the type of audience that your ad will target. Here, targeting new customers should be your paramount concern. This is because customers who have recently purchased from you may not need any Facebook ads to prompt another purchase.

• Know Where to Run Your Ads

Based on your objective and target audience, you can choose from an array of ad placements across Facebook, Instagram, Messenger, and Audience Network. For instance, you can use Facebook Feed ads that appear when people are scrolling through their feeds.

Device targeting is ineffective when your potential customers are in discovery mode on mobile and conduct the transaction on desktop. Thus, understand where your incremental audience is and how this Facebook marketing course can help you understand that.

• Set Your Ad Budget

Now that you know what Facebook ad placements will work best for your brand, it’s time to set a clear advertising budget, so you can get the maximum return on ad spend. Identify the stage of the funnel the audience is in, and then allocate your budget accordingly. As a simple rule of thumb, allocate more budgets to ads and use this Facebook marketing course as your guide.

• Choose the Right Ad Format

Facebook comes with different ad formats that work very well across a wide range of devices. For instance, you can use photo ads if you want to improve your brand awareness and drive visitors to your business website. These ads are easy to create and effective when it comes to grabbing the user’s attention.

You can also use video ads that will help you drive brand awareness and sales. Other options include stories ads and carousel ads that are entertaining and make people feel connected to the community.

• Place Your Order

Now that you know what ad format is best for your campaign and Facebook marketing tutorial, it’s time to use Facebook ad auctions to determine the right audience for your ads once you’ve submitted the ad. It mainly includes your bid, where you are participating in a global auction and competing with other advertisers. Either allow Facebook to set your bid, or do it manually. Once your ad is all prepared, submit it. The ad will go into auction, where the winner is decided based on the estimated action rate, ad quality, and bid.

• Monitor the Ad Performance

Creating and launching Facebook ad campaigns isn’t enough for higher sales and engagement. You will also need to monitor and measure the performance of your ads to conclude whether they should continue or need changes. There are a few key metrics that will help you understand the performance better. According to this Facebook marketing course, these metrics include:

• Cost-per-click (CPC): It indicates how much money you spend on each ad click.
• Cost-per-action (CPA): It is the money Facebook charges each time users take the action you want them to after viewing your ad.
• Cost-per-thousand impressions (CPM): It is the average cost per thousand ad impressions, which is based on your ad being displayed for the first time in a Facebook browsing session.

Closing Remarks

It is estimated that the US revenue for Facebook ads will top $58.1 billion in 2022, which would be 15.5% more than in 2021. With these hacks, you can take your ads to the next level and maximize the performance of your campaigns. And not only that, they will definitely stretch your advertising budget a little further. Hope you find this Facebook marketing tutorial informative and useful.