If you look at customer acquisition, you will notice that it is the lifeblood of businesses around the world. It’s the process of onboarding new customers to your business by making use of specific techniques. However, there is one thing about customer acquisition. It has become more competitive and expensive than ever. Its cost has skyrocketed more than 60% in just the past six years. That’s daunting; isn’t it?
The hard truth about customer acquisition is the lack of trust, which has become a major issue these days. Customers’ trust is eroding over time, leaving businesses and marketers in the middle of chaos. What’s worse is that most businesses are failing to recognize this problem. They are ending up throwing more money into ineffective marketing tactics, hoping they will win over new customers.
Don’t make that mistake! The key is using high-quality, user-focused, and SEO-optimized content to grab the attention of your potential customers. Pretty much everyone knows that, but fewer are willing to implement it.
Ready to learn how to use content marketing for strengthening your customer acquisition strategy in 2022? Let’s get started!
1. Align Your Content with the Buying Journey
When it comes to fuelling customer acquisition, match your content with your buyer journey. As your customers move through the sales funnel, make sure your content best matches the intent of their visit. To align your content, give your potential buyers the information they need at their current stage and include a CTA to move them to the next stage of their buying journey
2. Master the Art of Creating Compelling CTAs
You have customer-centric content, but it doesn’t include a proper call-to-action (CTA). That’s not fair. At this point, you need to convert the traffic you have with the help of convincing CTAs. Thus, start optimizing your conversion rate by creating crystal-clear and persuasive CTAs.
3. Leverage Video Content
You know, humans are visual learners. This makes video content the most in-demand type of content. Brands are responding to this ongoing trend by making more investments in video marketing. The good news is that making engaging videos is no more expensive these days. All you need is the right guidance to produce quality video content. Try to leverage influencers by creating interesting videos and sharing them on different platforms.
4. Get Serious About Blog Posting
Blogs are the foundation of your content marketing. However, it’s not enough to just publish blogs, even if they are relevant to your industry. Be intentional with your blogs and use categories to organize them in a way that they nicely align with your content marketing strategy. Start with SEO keyword research and then conduct a content audit.
5. Ask For Customer Success Stories
Instead of boasting about your own business via paid advertising, let your clients do it for you. Whether through interviews, case studies, or user-generated content, never miss a chance to ask your customers for their success stories. Allow them to speak about how they came to discover your company and why they like it. This trick will definitely strengthen your customer acquisition potential by highlighting social proof.
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6. Make Your Content Easy-to-Share
While your happy customers can help you get the message across, wouldn’t it be even better if your content could be directly shareable? Everything from social posts to blog posts should be easy to share. This is called the viral loop, allowing customers to share your content, which in return leads their followers back to your business.
7. Optimize Your Best Content
Optimizing your best-performing content is like a low-hanging fruit to enhance your customer acquisition. You’re doing all the hard work, and your hard work is paying off. Take a step further, so you can convert the web traffic into leads. Be sure your content is optimized for the right keywords and include tactics to capture visitor information.
8. Track Everything
Building an online business without making use of analytics is like diving deep into the sea without any oxygen supply. When you don’t know what’s working and how your content is performing, then you’re heading toward failure. So, consider tracking and analyzing your content, so you can optimize customer acquisition accordingly. Track every little detail about your content, traffic, and prospective customers. Most importantly, make use of the right metrics to take things to the next level.
Expand Your Business with Quality Customer Acquisition Content
If you’re ready to create content that is optimized to drive results, DigiDuck has the right solutions. Our marketing team can deliver ready-to-publish content for your business. Schedule a quick call to get started today!